Hi! I’m Jewel—an unapologetic activist for social justice, and (you may have guessed) a huge fan of President Barack Obama and First Lady Michelle Obama.
I initially launched FortyFourthPrez to pay tribute to our first Black American president, whose message of hope and actions toward social justice and equality among all persons is unmatched. His departure from the White House left me feeling sad and concerned for our future.
To re-ignite some of the positive energy and hope instilled by his legacy, I wrote and performed the song "Thank You, Mr. President." This Black-Latina loves confidence, class, and grace, and I wanted my tribute to embody that.
I infuse that same energy into the apparel and products here. My clothing is truly a venture of love and inspiration (it’s also great quality; we test it ourselves!).
President Barack Obama once said, "One voice can change a room." We believe that deeply. We also believe that clothing is more than the shirt on your back. What you wear is the image you paint on the canvas that is YOU. It communicates your style and attitude to the world. For activists, a t-shirt can be a statement of energy, a stance, a representation.
So stay a while—all are welcome! I hope, above all, you feel moved to make positive change and to use your influence, whatever and wherever that is.